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Download 194X: Architecture, Planning, and Consumer Culture on the by Andrew M. Shanken PDF

By Andrew M. Shanken

During the second one international battle, American structure was once in a kingdom of predicament. The rationing of creating fabrics and regulations on nonmilitary development endured the privations that the occupation had persisted through the nice melancholy. even as, the dramatic occasions of the Thirties and Nineteen Forties led many architects to think that their profession—and society itself—would endure a profound shift as soon as the struggle ended, with inner most commissions giving technique to centrally deliberate tasks. The journal Architectural Forum coined the time period “194X” to encapsulate this wartime imaginative and prescient of postwar structure and urbanism.

In a big examine of yank structure in the course of global battle II, Andrew M. Shanken makes a speciality of the tradition of anticipation that arose during this interval, as out-of-work architects became their energies from the equipped to the unbuilt, redefining themselves as planners and growing unique designs to excite the general public approximately postwar structure. Shanken recasts the wartime period as a crucible for the intermingling of modernist structure and purchaser culture.

difficult the pervasive concept that company capitalism corrupted the idealism of modernist structure within the postwar period, 194X indicates as a substitute that architecture’s wartime partnership with company American was once based on shared anxieties and beliefs. company and structure have been introduced jointly in cutting edge methods, as proven via Shanken’s persuasive interpreting of journal ads for Revere Copper and Brass, U.S. Gypsum, normal electrical, and different businesses that prominently featured the paintings of top revolutionary architects, together with Louis I. Kahn, Eero Saarinen, and Walter Gropius.

even supposing the unforeseen prosperity of the postwar period made the structure of 194X out of date ahead of it may be outfitted and ended in its exclusion from the tale of twentieth-century American structure, Shanken makes transparent that its anticipatory rhetoric and designs performed a very important function within the common acceptance

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Extra resources for 194X: Architecture, Planning, and Consumer Culture on the American Home Front

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War brought on a rising divorce rate, and migration and wartime service caused immense social and marital upheaval. Like everything else in wartime, the family needed planning. The word planning modernized the organization. Leagues and federations sounded like Progressive Era efforts. It erased the association between birth control and social control through eugenics, a connection no longer tenable, especially with the emergence of Nazi eugenics. Planned Parenthood thereby distanced itself from its earlier incarnation by adopting the metaphorical framework of planning.

The floating horizontals of the building and the rows of icons sprang from similar sources, endowing the pages of the magazine with the same modernist aesthetic as the architecture within. 3. Isotype. What the Housing Act Can Do for Your City, 1938. ning of the war, the NRPB could choose from a range of emerging representational strategies that were entering planning through a wide range of literature. 50 A distant kin of the isotype appears in crude form in the top register, giving pictorial form to the productive activities that fell under the aegis of the plan.

98 Gropius also couched the comparison in the romantic medievalism that often lay beneath the surface of the Modern Movement. Seemingly ignoring the religious theme of the painting, Gropius wrote of the organic community of the medieval European town, finding a similar ideal in the cellular approach of the LCC. London had grown out of the agglomeration of many smaller towns; the LCC plan simply restored their coherence, their physical and social integrity. Given the context of war, however, the reference to the “Battle between Carnival and Lent” cannot be innocent.

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