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Company of the Month: Craze Marketing and the Crazy Frog Britain has been invaded by frogs, or, to be precise, Britain has been invaded by the Crazy Frog. The crazy frog is a digital animation, a ring tone for mobile telephones and also a hit record. Many people find the image and the sound very annoying. The catchy tune gets into your head and you can’t get rid of it. The Crazy Frog is everywhere! In the first three weeks of May, the Crazy Frog appeared on television 36,382 times, an unprecedented level of exposure.

All rights reserved. com 4) Read the text again carefully. Mark the statement true or false according to the ideas in the text. a) Since the globalisation of the food industry food is less expensive. T/F b) Our diet is more varied thanks to globalisation. T/F c) Our diet is more seasonal since globalisation. T/F d) Green vegetables were not scarce in spring and summer. T/F e) Fruit and root vegetables arrived later than green vegetables. T/F f) T/F In the past, people were better-nourished during the winter.

People could record songs from records, the radio or television and sales of records which had been very high in the 1960s and 70s began to decline. • The Walkman was the first of many popular technological developments from Japan . A later one was the Sony Betamax video system. Do you know or remember why it failed even though it was technically superior to the successful VHS system? Digital sound – another technology The music industry always welcomes a new format. New formats are a chance to sell new music players.

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