By Sara R Jaeger, Hal MacFie
During this assortment, specialists from around the globe current alterations within the worldwide industry and advancements in learn methodologies that underpin new product improvement (NPD). The company and advertising features of NPD, occasionally ignored in books of this kind, are addressed along equipment for product testing. Specific subject matters contain consumer-driven NPD within the nutrients and private care product industries, evolution in foodstuff retailing, advances in notion examine, hedonic testing, viewpoints on customer study tools, statistics for NPD, the way forward for innovation, and the consequences for NPD on issues comparable to human genetic version in flavor belief and neuroimaging. numerous chapters do now not healthy the style of a standard clinical article; really, they're written documents of conversations among humans on a specific subject concerning consumer-driven innovation in meals and private care items. In them the interviewees communicate freely approximately their perspectives and studies in NPD, delivering precise insights. Consumer-Driven Innovation in nutrients and private Care items will increase readers’ figuring out of the various methods to be had to NPD team of workers and ways that they are often used to aid innovation actions.
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Extra info for Consumer-driven innovation in food and personal care products (Woodhead Publishing Series in Food Science, Technology and Nutrition - Volume 195)
The trade-off determines the intention to buy. In this connection, a high price may have a positive as well as a negative impact on the intention to buy. The negative impact follows from the role of price as a cost cue, whereas the positive impact follows from the role © Woodhead Publishing Limited, 2010 8 Consumer-driven innovation in food and personal care products Before purchase Technical product specifications Cost cues Extrinsic quality cues Intrinsic quality cues Perceived cost cues Perceived extrinsic quality cues Perceived intrinsic quality cues After purchase Shopping situation Expected quality: •Taste •Health •Convenience •Process Perceived costs Intention to buy Expected purchase motive fulfilment Sensory characteristics Meal preparation Eating situation Experienced quality: •Taste •Health •Convenience •Process Experienced purchase motive fulfilment Future purchases Fig.
Laddering has been successfully © Woodhead Publishing Limited, 2010 12 Consumer-driven innovation in food and personal care products applied in the development of new food products (Grunert, 2005a; Søndergaard, 2005). Focus group interviews are a method for collecting data through group interaction on topics determined by the researcher. The researcher’s interest provides the focus, whereas group interaction produces the data (Morgan, 1997). , Denzin and Lincoln, 1994; Griffin and Hauser, 1993).
Quality cues are used to infer quality dimensions, which in turn indicate perceived suitability for purchase motives. Preference is stored in memory together with the object in question (the product), and may be retrieved whenever the object is activated from memory. Preferences can be more or less strong depending on personal relevance and experience, and they may change with new information and/or experience. 2 9 Quality perception as starting point for consumer-oriented food innovation Søndergaard (2003) has, based on action research carried out in food companies (Søndergaard, 2005; Søndergaard and Harmsen, 2007), suggested a product development model that takes an understanding of consumer quality perception as its point of departure (Fig.