By Regine Barth, Franziska Wolff
The acid try of company social accountability (CSR) is just this: does it bring about optimistic affects on society and the surroundings or is it simply rhetoric? and the way can those affects be more suitable? This well timed booklet tackles this state-of-the-art problem by way of offering empirical findings from various surveys and in-depth case reports. those construct on a brand new methodological and theoretical framework for assessing and explaining the sustainability effect of CSR. For chosen sustainability matters - mitigation of weather swap and chemical chance, source administration in marine fisheries, advertising of gender equality and countering of bribery - and inside of diversified ecu industries, the authors convey that the rhetoric of CSR continues to be superior than its fact. notwithstanding, the truth of CSR is powerful adequate to permit for a few rhetoric. The authors identify either the luck elements for, and boundaries of, generating sustainable affects via CSR. eventually, they talk about its contribution to attaining public coverage pursuits and the governance paradigms which are essential to make CSR potent. This booklet may be useful for either scholars and researchers drawn to the results of CSR, and should end up a great tool for either policy-makers and CSR practitioners alike.
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Extra info for Corporate Social Responsibility in Europe: Rhetoric and Realities
4 Specifying the Integration of Sustainability Concerns into Business Operations: ‘Built-in’ and ‘Bolt-on’ The integration of social and environmental concerns in business operations and in the interaction of businesses with their stakeholders is part of the definition of CSR that has become widely accepted within Europe (European Commission 2001, p. 6). We suggest distinguishing different 14 Analytical framework ‘Bolt-on’ Source: Corporate Social Responsibility ‘Built-in’ Authors. 2 ‘Built-in’ and ‘bolt-on’ CSR degrees of integrating social and environmental concerns into management.
The focus within these sectors is on larger, partly multinational companies operating in various EU countries. To get an additional and contrasting perspective, Chapter 8 analyses SMEs. The SMEs are of either Hungarian or Austrian origin. This makes possible an additional comparison: that between companies headquartered in new and old EU Member States. We selected the automotive supply chain as it is a relevant industry in both countries, has substantial sustainability impact and SMEs of this sector are active in CSR, including our targeted issues.
How would the company behave in a compliance situation? Obviously, the company would employ 20 per cent of women in leading positions. To what extent has the company adopted CSR commitment, strategy and instruments beyond compliance? It may have adopted goals and measures to secure 50 per cent of women in leading corporate positions. Has the company behaved beyond compliance? For example, has the number of women in leading positions exceeded 20 per cent? To what extent can the difference between compliance and actual behaviour be explained by CSR commitment and strategy?