By Sybille Sachs
This booklet indicates managers how they could determine their stakeholders and cooperate with them in a together profitable and enjoyable manner. It contains various examples from the case experiences and from overseas businesses, illustrating the stepping stones to a complete stakeholder administration.
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This e-book exhibits managers how they could determine their stakeholders and cooperate with them in a together winning and fulfilling manner. It contains a number of examples from the case stories and from foreign enterprises, illustrating the stepping stones to a complete stakeholder administration.
Additional info for Sustainable Success with Stakeholders: The Untapped Potential
Every corporation should have a general or issue specific stakeholder map as an important management tool. Only occasionally was the implementation of stakeholder mapping confirmed by our interview partners: ‘For me, it was an attempt to list my most important stakeholders. Actually I have always done this when dealing with different processes. I want to know who my customers are. ’ ‘We have already launched it. In a work group, we started to put together our most important stakeholders. We went through them twice to make sure we had them all and the right ones … and pretty soon we had the feeling that we had got where we wanted to be.
5 EIRO (2001b, 2001c). 6 EIRO (2002). 7 Global Exchange (2007); EFJ (2004); Nike (2007); Raths (2006). 2 Who are my fellow stakeholders? Many corporations think they know who their strategically relevant stakeholders are. In our studies, we found that this opinion has often come about accidentally without the benefit of systematic thinking. This chapter demonstrates why professional stakeholder mapping needs to be seen as being as essential as budgeting, since both managerial tools aim to allocate and disseminate resources efficiently.
In addition, JVC provided its partners with support in production and marketing. JVC also cultivated a very different style from Sony: JVC was friendly when dealing with its partners; it was open towards them and interested not only in developing the joint standard for video cassettes but also the video recorder. This led to the potential production partners becoming convinced that JVC wanted to develop the recorder with them. Sony, on the other hand, tried to develop and establish a standard called Beta on its own.