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Download The Berlin Creative Industries by Dieter Puchta, Friedrich Schneider, Stefan D. Haigner, PDF

By Dieter Puchta, Friedrich Schneider, Stefan D. Haigner, Florian Wakolbinger, Stefan Jenewein

The authors supply a differentiated review of assorted methods in the direction of the artistic Industries and examine the categorical enterprise types and financing wishes. The inventive Industries have a heterogeneous constitution and an unlimited fraction of small or micro companies.

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The Berlin Creative Industries

The authors provide a differentiated evaluation of varied ways in the direction of the artistic Industries and examine the categorical enterprise versions and financing wishes. The inventive Industries have a heterogeneous constitution and an enormous fraction of small or micro businesses.

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The advertising business or the software and games industries) does not fundamentally differ from labor markets outside the Creative Industries. 2 Differences between Creative and Traditional Industries ᭿ ᭿ ᭿ ᭿ 37 unequal distribution of income Few people with high income and many with an income below the average employees incurring higher risks than employees of other professions Little response to pure pecuniary incentives: “Arts for the sake of arts” and the assumption that not only monetary incentives, but acceptance and appreciation for one’s work play an important role in the decisions of creative employees.

At the same time, we observe on the one hand a clear tendency towards stronger vertical integration (ranging from production to distribution) and, on the other hand, the tendency towards outsourcing certain activities to other creative enterprises. 4 The Business Models Following Puchta (2009) we can distinguish between three generic business models which are characteristic to enterprises of the Creative Industries. These are ᭿ ᭿ ᭿ 7 the project approach the service approach and the approach towards asset accumulation.

North Rhine-Westphalia was the first German federal state to issue a bulletin on the Cultural Economy. This first bulletin is from 1992, since then, four more bulletins have been presented. The first bulletins of the “Consortium on the Cultural Economies” employ the term “Cultural Economy” and define it as encompassing the following three areas. e. cultural construction industries and cultural tourism) (Wiesand, 2006). With respect to the scope of definitions however, we have been observing a change in the recent years.

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